Why Businesses Should Take Ownership of their Google Places Account

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Why Businesses Should Take Ownership of their Google Places Account

Google is one of the major search engines that have taken on the task of customizing its results to help local businesses. When a consumer utilizes Google to find a product or service, that consumer will notice that local business options will appear at the top of the results. This can sound like a great thing for local businesses, but it is only truly effective if local businesses take control of their Google profile and utilize it to its fullest extent. Google Places for Business is the service Google offers to help businesses reach local consumers. It is free and it is something that businesses should be utilizing on a daily basis.

Google estimates that 97 percent of consumers use the Internet to find local businesses. That is a significant shift in platforms from the local phone book to the Internet. The misconception that businesses have is that the Internet is only effective when a business is looking for national or international clients. With Google Places, your business can be seen by people in your town who want to buy your product or use your service. If your business is not on the Internet or listed by Google Places, then 97 percent of the people who are looking to spend money with you will not even know that you exist.

Another mistake that businesses make is assuming that Google will automatically do all of the work needed to maximize local search results. Google gives you the tools you need to be seen by local clients, but you have to use those tools to get the results you are looking for. With Google Places, you can add pictures, descriptions, store hours and your company email address to your profile. When people start looking for your company, they will have plenty of criteria to use to make sure that they find you. The more information you offer clients, the more likely they are to buy from you. Pictures are powerful selling tools, and Google Places allows you to use them.

Google Places also offers local businesses the chance to buy advertising. Your ad will appear on Google and it will help your search engine results as well. If you have a business that relies on local customers, then you have to take ownership of your Google Places account and maximize your company's exposure. Google is the preferred way for consumers to find local businesses. When you take full advantage of the tools in Google Places, you are doing a lot towards expanding your customer base and increasing revenue.

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